About Us | Primrose Lane, Bridgewater NS

About Us


Primrose Lane is a small Bridal Boutique located on the Beautiful South Shore of Nova Scotia

We believe that any Girl, no matter of age or circumstance deserves to feel and look beautiful in whichever function she is attending

We carry well established bridal/Prom/Social occasion dress lines.

We are a Fun Funky Fabulous store!


  • Bridal
  • Mother of the Bride
  • Prom
  • Accessories
  • Jewellery
  • Shoes


Josee Conrad-Pelletier

I don't even know where to start!! Christa and her momma are such a delight and so much fun!! We arrived 20 minutes early but started a few minutes late! They were so good about it too! As soon as we walked in the door we felt very welcome! We started pulling dresses right away and then waited while my mom showed and had some good conversations! I honestly didn't think I would have such great luck with shopping and I honestly didn't think I would like a dress on me ! Christa picked out a LOT of options for me and I was welcome to pick out any I wanted too! They have a beautiful showcase (sitting / showcase) area . Christa was so easy to talk to and really listened to what I had to say and what I wanted. I was not rushed one bit! I tried on one and while she tied me up I knew it wasnt it, she said I might as well try it and that's the run of it all , it felt so nice to not be rushed! At the end of the day I found my dress and said Yes to the Dress! I couldn't be happier and I can't thank christa and her mom enough for making me feel so comfortable and so welcome

~ Josee Conrad-Pelletier
Jeannette Bezanson

I just want to take the time to thank you for being so awesome yesterday. I recommend Primrose Lane to everyone! When you walk into a Bridal Shop you want to feel special and relaxed...and you provided that service as well as a lot more. We enjoy ourselves very much as to the point I said Yes to the Dress!! Thank you so much!!

~ Jeannette Bezanson


Do I need an appointment to try on wedding gowns ?
Yes, to provide you with the best experience we strongly recommend that you book an appointment prior to coming to our store. Please click on the appointment button at the top of the page or call us to set up an appointment.
How long does an appointment take?
Our private bridal appointment take approximately 60 minutes.

Privacy Policy

Thank you for visiting our web site. This privacy policy tells you how we use personal information collected at this site. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

Note: the privacy practices set forth in this privacy policy are for this website only. If you link to other websites, please review the privacy policies posted at those sites.

Collection of Information

We collect personally identifiable information, like names, titles, addresses, email addresses, etc., when voluntarily submitted by our visitors. The information you provide is used to fulfill you specific request. This information is only used to fulfill your specific request, and for future newsletters focusing on the same subject as your request (ex. wedding dresses). We do not share our mailing list with anyone, ever.

Cookie/Tracking Technology

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Online Advertising

We have active Google Adwords campaigns collecting cookies from our web users. This information is used for conversion and remarketing purposes.

You should be informed of the following:

We regularly implement and use Display Advertising. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager. We may use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website Distribution of Information

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

Commitment to Data Security

Your personally identifiable information is kept secure, in PCI-compliant, secure, e-commerce certified servers.. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information.

Privacy Contact Information

If you have any questions, concerns, or comments about our privacy policy you may contact us. We reserve the right to make changes to this policy. Any changes to this policy will be posted.